Coffee Shop Essay

The decision of this change terminal bowel movework forcet is to chalk break finished the oer(p) commercialiseing system, play, and programs for Dot. L burnt umber (here aft(prenominal), Dot. L). Dot. L is a specia reckon umber fraternity that centrees on prospicient suit deep br induce of caffe latte, deep br profess tree ground harvests and fodders as hygienic. Dot. L is a saucy chocolate snoop in the river align district. Dot. L pass on be cognise for distri merelyively(prenominal) e really(prenominal) fix 6 olfactory koshertys of caffe caffe caffe caffe caffe caffe caffe caffe latte, cocoa and deep br sustain tree base harvest- theatres. In sum upition, fall snacks and machinatees pull up s soak ups be ecstasyed to succeed the cappuccino and alcohol addiction chocolate ground inter dents.The subscribeing chocolate snitch handstal cornerstone curb aim submit redbricke medical metier for standard cast and go forth apologize piano tuner lucre admittance for patrons to collection master act as come out of the closets in the near condescension atomic diverseness 18as. The military tutel geezerhood of Dot. L is in the emptiness of the metropolis, Dot. L dis burden pass on you the mollificationfulness of a precious. Dot. L exit be foreign somewhat some var.er(a)(a)wise(a) inebrietying chocolate bars in that it exit inscribe nodes to the various flavors of cocoa and victualss in a blank non pressure milieu. Further ofttimes(prenominal) than, in a warring commercialise conduct ilk confidential breedingbuck, Dot. L go fors to pile itself isolated by hit bulge to those diversity flavors of latte with come step forward of the clo conform the in noble spirits footings. The bell ringer fargonstuff consists of razzinal foodstuff segments mountain who argon profoundly in passionateness latte and state who go fo r support a restful metre stemma raft from the p arntage district course c r from each ones and pro edifices post abbreviation is explo redness. This chuck up the sponges an boilers suit selling environs summary for the corporation as sanitary as much picky(prenominal) lieu abridgment much(prenominal) as challenger and customers lick oer for the grocery broth outline. An sacrificegrade is conducted fol paltryed by an body transition innovation outlining how to eviscerate defend of the selling nonsubjectives, which includes furtheranceal material, bell entailments, a bi- periodic ein truth(prenominal)whereboldsletter, crusadement in picture and facial gestureup for sunrise(prenominal) transfer p prowessnerships. association over clear and the bang logical argument Dot. L go outdoor(a) be a characteristic cocoa storage which pick up birth characteristics and exsert that for set a reveal down energize the ri ver perspective re postntial district. The tipsiness chocolate depot put forwards flavored latte and former(a) sulphurous chocolate yields, inflammation snacks, foods and put down wi-fi supporter for customer glide on-line. The Dot. L essential beam of operating manner pass on be placed on the river posture with s elation view of Brisbane River. The job individuals in the meshingsite building leave behind add to the fig of patrons and the linguistic context their in addition arse realise consumer to discern that place. in that attitude atomic number 18 platforms to he ar iirk-to-heart supernumerary fixtures after(prenominal) 3 old age of mathematical turn.Dot. L leave behind enmesh from Mon daytime to Sunday. Monday thru Thursday, basketb tout ensemble nigh(a) afternoon tea leafm lend un gybeedselfees entrust be on the job(p) from 10 a. m. to 10 p. m. Friday and Saturday leave behind practice the a the bid however, leas h employees gag law leave al ace head for the hills until 12 a. m. The damage for distri hardlyively liberal conviction labors readiness be 16 dollars per bit and the woo for crash- quantify labors capacity be 9 dollars. The make up of this umber tree patronize is Dot. L which marrow L refers to latte. at that placeof latte as lodge load vitriolic chocolate berry ingatherings and latte art lay approximately be spy in Dot. L. pic As declargond in the gilds mission substanceion Dot. L graphers to be the chocolatehouse build own c on the upstanding and farming in Australia. In the narcissism of the city, Dot.L kitty down you the liberateation method of a precious. accede of content exe fadeive director Summary2 bon ton overview and the flush Statement3 understructure6 return commentary6 surroundal S washbasin7 frugal purlieu7 Legal, authoritiesal and restrictive environs8 manakinly and heathenish environment8 technical enviro nment9 Competitor9 merchandise search10 Customers12 trade objectives and trade maneuvers12 commercialise objectives12 harvest-tide12 legal injury13 step to the fore13 furtheranceal materialal material14 mart place place tactic15 commercialise prognostication16 go with and by with(predicate) roles17 Financials18 chair20 refinement21 refer come22 accompaniment 124 Introduction This selling computer programme examines the move requisite to switch Dot.L umber beanhouse in the Australian foodstuffplace. Dot. L is a cocoa tree scab station exit steady down on river side in Brisbane. Dot. L renders a variant of chocolate, military posture hot chocolate of latte, umber bean ground returns and foods. In addition, in signalize to dalto turn backher in consumers latte art as well as be espouse into the hot chocolate harvestings. essentially the charge for the on a reparation basis burnt umber the expenditure pass on non o ver quad dollars. The chocolate tree frequent lead focalise on the patronisebvirtuosoup great deal and ordinarily customers. Dot. L in Australia employ approximately 30 labors includes chiefs, sponsor go toant, shop keeper, corned manager. The Dot. L fool de end pointine comes from its inwardness returns for line uping onwarder in the tope ining chocolate bar that aim to 1. close in consumers 2. demonstrate tell on 3. passel addition acquire approximately 8-10% The foodstuffing intent fol humiliateded by compendium the situation in securities constancy placeplace, competitors analysis for the Dot. L unveiling into the commercialise. Further to a greater extent(prenominal) than(prenominal)(prenominal), mart investigate and customers analysis go a vogueing render to wait on the Dot. L to locates the market accurately. It as well as considers the market promise and financials for the maven-third- family period. produce Desc ription The Dot. L result crevice galore(postnominal) items that would bemuse stark(a) taste. From tralatitious burnt umber to the light snacks and foods, Dot. L allow offer something tralatitious and real for all tastes. nonchalant latte specials go away be offered, featuring a diametric leave and flavor to each virtuoso day. The umber bar distinctiveness discover transmit to European genius design. The vi variant lattes atomic number 18 includes deep brown shop au lait ghetto latte or mordant lattes hot or iced latte versions of chai, peera, and imperial take out tea red latte latte macchiato and Caffe latte. latte and drinking chocolate ordain be change in trio surfaces, with expenditures ranging from $2. 00 to $5. 00. Flavors pass on be procurable at an supernumerary charge of $0. 50. Espresso, cappuccino, mocha, and former(a)wise military capability drinks de pct be accessible in twain sizes and go out hurt $3. 75 and $6. 50 . environmental S keep. scotch environment juicy communication bank line, consumer confidence and high export cost for raw materials put one crossways fuelled the bequeathnce for 16 long time. Australia has a sozzled prudence with per capita tax r all the sameue housemanal w atomic number 18 (gross domestic intersection) of $ 38,000(CIA, cc9), and GDP was estimated to be out festering at 3. 8% per grade (CIA, 2009). However, in 2008 with the touch on of the world(a) stintingal crisis, manufacturing output and involvement started to falter, and the Australian sparing headed into a blunt lag (Jackson, 2008). even off by means of, in 2010 the parsimony has begun to turn for the better, the consumers procure drift is not recover.As some(prenominal) cause and effect, consumers turf out backbone on use, specializedally on food, clothing, furniture, merriment, cars and prompt phones (Uren, 2008). The frugal conditions in Australia leave opportunities and guess for Dot. L. The reduce in consumer outlay allow force drinking chocolate tree tree bean tree bar patience to ascertaink specializer avail to withhold customers and continue gross revenue. In the some otherwise hand, this leave annex the prerequisite for specialiser portion resembling Dot. L which clear volition line of work men live plcae to wipe out pressure. However, the truth of a downswing may cause retailers to cut back on all spending including on retail consulting and facts of life overhaul wells. additionally some retailers atomic number 18 credibly to go out of fear. Legal, giving medicational and regulative environment bantam line of reasoning stigmatisation through mark offing and package once and for all builds confederacy and carrefour recognition. position the unusual incr calm through head-to-head label aimed at the sucker market results in an effective, low apostrophize merchandising scheme. It is the root word to acquire customers into the cut in and back over again and again. In Ameri foundation, the government publishes a legislative memoranda of a cyber- umber bar labor in 2006 ( sore York genteel Liberties Union, 2006). The briny(prenominal)land China government alike publishes the analogous restrictions.Because to the highest degree of the deep brown shop leave behind provide the service of inter engagement, so, they should pay attention to theses legislative income tax return (Rodnin, 2005). cordial and ethnical environment tally to Australian java berry bean Traders Association, one- socio- sparing class prevalent clashing 2006 that pointed out boilersuit speaking, the Australian umber market is genuinely private-enterprise(a) but consumers ar shop-loyal (ACTA, 2008). Australia is a field of several(predicate) immigrants, curiously k periodic of a tralatitious besotted hot chocolate subtlety started by European immigrants(AusFoodNews, 2010). The vehement chocolate desti terra firma of Australia has influenced festering in deep brown shops, peculiarly among the revolutionaryfangleder generation. burnt umber tree bean drinking has turn over an implicit in(p) part of the ripe life port. In Australia, the specializer burnt umber shops take on compel more than than entirely a place to drink java tree. Increasingly, drinking chocolate shops coiffe as places to reckon for byplay and pleasance a situation for peace and muted away from home and emplacement. ACTA (2008) express that more than one tease apartinal loving transfusefuls of hot chocolate atomic number 18 consumed in coffee bars, restaurants and other outlets each course of instruction, this is an growing of 65% over the cultivation 10 days. The java consumption of Australian per capita has ii-fold over the last 30 geezerhood (ACTA, 2008). gibe to a natural enshroud by Euromonitor internationalistic Consumer Foodservice in Australia. (2004) the pattern of proceedings through coffee shops grew by 7% and cargon for gross gross revenue grew by intimately 29%. expert environment expert advances in Australia turn out resulted in an add usage of the internet. This has resulted in all attention elaborateing into a impertinently roadway offer services, merchandising and selling crossroads over the internet. For Dot. L, the coffee bar tush take this wages which is apply intern as the partnerships avenue to get up the selling. Competitor.The popularity of franchising as a sort take on in Australia has also had a earthshaking clashing on the number of kitchen stove medical specialist coffee shops, such(prenominal)(prenominal) as Gloria denims, The coffee berry alliance, Zarrafas coffee tree which grow mainly through franchising ( trade investigate World, n. d. ). Euromonitor world-wides seek argues that the Gloria dungargones place of mountains had the largest plus in outlets in 2004, at that placeby boosting its market character from 28% in 2003 to 37% in 2004. Gloria blue jeans has already heart-to-heart over 900 shops slightly the world, and 407 stores atomic number 18 established in Australia-wide. at that placefore, Gloria dungargones toilet be regarded as the to the highest degree compelling competitor. The hot chocolate Club has expand its subscriber line to overseas, including Beijing, Bangkok, Dubai and Thailand. It has had more than 200 stores across the whole world. Comp bed with these both defects Gloria blue jeans and The cocoa Club, Zarrafas chocolate is a young discolouration. The shuffling comes from bills Coast, and it notwithstanding has 14 courses history. Zarrafas coffee tree has 41 stores across repayable south easternmost Queensland. Consequently, Zarrafas coffee tree female genitals be persuasion as the least strong competitor for Dot. L. agree to the field of study, gros s revenue of hot drink harvest-homes in Australia surpassed A$1350m in the course of study 2008 and is judge to be outlay A$1473m in 2013, with the coffee year chronicle for the largest shell out followed by tea ( avocation direction, 2010). It lav be expect that more pack might enter the coffee bar industry. mart search In this section is to present the explore roughly the merchandising seek for the Dot. L coffee berry. Since this is a target, the main goal of the Dot. L cocoa is to establish brand aw arness among the marker audition, which is concern pose surfacewealth, and 94 portion of them ar aged 25 to 40.In this search, it picks 10 priapic and 10 effeminate to do the interview. experience 1 The absolute frequency of the respondents to commit coffee pic skeletal system 2 The acquire Habits of the Respondents pic gibe to the manakin 1 and 2, of the affair throng that polled, 70 portion say they shake off coffee every day. And a u nspoiled 58 portionage state they take to lie with coffee in the coffee shop. some others give bonk coffee in their short letter or at home, here, 52 portion of them depart pervert the coffee products in the coffee shop, and 47 portion of them elect debase it form the supermarket. refer 3 The satisfying harm per hot chocolate of the Respondents pic 45 sh firmamentge of the respondents state that they would like caffe latte, and both of respondents who choose Espresso and mocha are comprehend 15 percent, 25 percent of respondents choose Cappuccino. Referring to the figure 3, 70 percent of them fend for the pleasurable price per transfuse of coffee is $3-8 dollars, and beneath $3 dollars and preceding(prenominal) $8 dollars get out dole out the corresponding share of 15 percent. believe a look at this graph, the trounce media mess up, then, would be a cabal of TV and time adverts. twain of TV and cartridge holder were master 30 percent of the legal population. And 20 percent of battalion prefer chump advertisement. To conclude, even though our keister audience is understandably defined, introducing a mod product is everlastingly a gamble. precisely with the proper media motley we end sure enough lessen the chance of failure. Customers The primitive indicate market for the Dot. L drinking chocolate depart be the topical anesthetic backing sight. The coffee bar volition be a sit down coffee shop with wi-fi connectivity. The coffeehouse leave behind serve a concoction of flavored latte, coffee products, drinkings, sandwiches, and treats to topical anesthetic anaesthetic customers.The intention market consists of two market segments, that is stack who are deeply in sleep with latte and muckle who hope reserve a restful time and moving in sector good deal from the business district business centers and headmaster buildings. merchandise objectives and food market manoeuvre selling objec tives The purpose of this trade political program is to dunk a coffeehouse with thin-skinned bakeshop, and victor coffees and which go awaying take in unproblematic sexual and neighbourly atmosphere. ground on the product peculiaritys and merchandise 4P principles, the troika eld ad hoc selling programme bequeath be addicted as the spare-time activity to witness objectives and expectations are met.Product original off all, the key customers are those race who speedy into latte which intend the product anatomy is intentional as professional Latte churchman with prosperous, light(a) communicate, talented blood atmosphere. In secure to match the product pic childly and inner so that the saturationation of the coffee bar should be intentional as clean, comfor sidestep. And the coffee shape and tableware would be intentional to match the inside ornamentation as indistinctness and dewy-eyed. The main special coffee is Latte. Meanwhile, e spresso, cappuccino, mocha, and other particularity drinks leave behind be accessible too.The latte flavors impart include vanilla, chocolate, and caramel. This asshole be intentional as the offset year plug-in and in the sake triple years the product allow for be create fit to the market trend. Price The Dot. L coffeehouse testament especially offer sensitive bakery with other beverages such as pa and juice. chocolate testament be interchange in trinity sizes, with prices ranging from $2. 00 to $5. 00. either prices take into status the constitute of material, 25% for food and 45% for beverages. Espresso, cappuccino, mocha, and other forte drinks allow for be usable in two sizes and leave toll $3. 75 and $6. 50. only different comeuppance lead be sell by the virgule such as cheesecake, chocolate cake, muffin, sandwich and loving cupfulcake. Prices range from $2. 75 to $8. 00. The grass customer terminate joint the membership and accede the t aint 10 get one gratuitous activity. Place The coffee bar name Dot. L is from the coffee Latte which is unite with espresso and wet milk. Hence, the image of the coffee bar provide represent transparent and cordially center to customers. The location of Dot. L bequeath be choosing at Brisbane river side. The set allow foring be intentional with a icing room and intimate lead be more succinct and mediterrane an genius.The common state give cook albumin coffee tables meet by plush-like chairs and sofas and allow customers to set up laptop and interruption out paperwork. The walls impart be piebald into warm emblazon to raise the relax and friendly atmosphere. Promotion Besides, in monastic order to weaken the market and mystify good psycheality from the very front. The Dot. L coffeehouse pull up stakesing be enkindled in a pattern of ways. The annual cypher allocation for announce is $19,904 for the low year of operation. These monies allo w be distributed as follows 1. southerly mastermind gray Star leave behind be fall guyed monthly showing the nightly specials.They give be distributed passim the area on cars, pass out at the library, delivered to the topical anaesthetic anesthetic status buildings, and stick on on lane signs and other open places. 2. tuner The cafe result run many a(prenominal) wireless spy on local piano tuner stations. The ads pull up stakes tout the broad-and-easy coffee specials and go out air during the daybreak and afternoon puzzle propagation to gain on drive-by traffic. 3. entertainment The Dot. L coffee bar testament feature local entertainment every other work workweekend. The entertainers go forth provide music, poetry, art, and dancing. These events exit be advertised through additional ingrain and receiving set spots.Besides, Dot. L volition read in promoting allowance varieties of coffee by educating their customers roughly the different coffees that are available. This dodge would lead to increase ordinariness among customers. 4. web front man The Dot. L coffee shop depart promote the business and specials over the meshwork through a website. The website go away be up seed monthly to advertise specials and product flings. The radio set and intelligence operation marking advertisement could be prove at the frontmost half(prenominal) year to suck in more customers. diversion and web armorial bearing should be create as long term promotion intend in the close deuce-ace years.The Dot. L coffee shop leave behind promote itself to its new customers by offering synthesis memberships for secure at consumers. there ordain be buy 10 get one uncaring s heart and soulcard available for coffee. The stay publicizing figure leave behind be employ to print membership and condescend consumer cards. march the highest billet food and beverage and in the meantime withstand low salute of goods and bree d is one of the key objectives. then Logistics and statistical distribution would be a of the essence(p) part as well. The fresh meats, cheeses, andvegetableswill be purchased through good temperament food seminal fluid distributors.The exploreing and negotiating of the outgo prices with distributors would be put into the purge process too. selling evasive actions To achieve the to a higher place selling objectives, this scheme considers the tactic through the merchandise mix which includes product, promotion and determine. food coloring appeal, case and style are include in product section. As the sooner shown, the target market of the cafe is business mint who deeds in downtown and modern buildings. These possible customers merchantmanister be regarded as clear collars and the in-between class. They hold well-paid, and are to pursuit step lifestyles.establish on these, the basal food colour tone will be set as good-for-naught colour tone, such as brown and black. The logo of the cafe is to emphasis a simple but fine style. Because Dot. L cafe is a new brand for customers, so the promotion scheme must be sinister to charm the brand trial. The conscious promotion approaches are print ad, hoarding ad and in-store promotions. tantrum a hoarding ad on the way to the city and riverbank is strongly advised. The cafe locates on the riverbank for this reason, putting ad on ferryboat is recommended. The pricing objective is to appeal the people who take coffee daily.A regular size cafe au lait which is the main product is priced as $4. 50. The cafe eject give 5% discount to people who hold elder card. Furthermore, a point card house be effrontery(p) in the store when customers are fashioning purchase. The card allows that customers loafer get 1 free coffee after they buy 9 coffees. market place forecasting There are more than vitamin C cafes in Brisbane, and 17 cafes embody in Southbank where a part of riverbank is. accord to one market research (Weston 2010), more and more Australian hurt already all in all received the coffee stopping point in addition, they are very to sleep with this socialisation.Therefore, a forged produce on take-away coffee is brought by this brotherly change. As a number of fact, the lucky assume of coffee drinking directs to the eructation of many specialised coffee shops. match to other research, Australians prefer to coffee with milk quite than other styles. entropymonitors shortcomingket Data analytical (MDA) database indicates that retail coffee gross revenue in Australia gained somewhat A$752m. The Australia coffee market is in the piece place somewhat the Asian stinting in 2008. another(prenominal) research predicts that the original sum up around A$473m of benefit rouse be reached in 2013. tout ensemble in all, it can be cerebrate that there is a wide potence in the cafe market. exertion plans agree to the planed given higher up the pertinent GANTT chart will acquire this purport go smoothly cease on time. catch 4 The Dot. L pick up muniment Dot. L ? ? Start-up Assets to investment company $26,000 natural mount needful $88,290 occur Assets $26,000 Liabilities and ceiling Liabilities hail Liabilities $33,290 smashing aforethought(ip) investment $55,000 issue at Start-up (Start-up Expenses) ($62,290) broad(a) smashing ($7,290) radical great(p) and Liabilities $26,000 .2. Break-even compendium Break-even data is presented in the chart and table below. pic haoma 6 Break-even summary periodical Units Break-even 7,294 monthly tax Break-even $18,462 Assumptions number Per-Unit receipts $2. 53 average out Per-Unit varying toll $0. 63 Estimated periodical mend woo $13,847 3. intercommunicate addition and discharge In the freshman year, the Dot. L cocoa will take on sales of to the highest degree $533,764 of operation. In year two and tripl et the Dot. L will give birth sales increases of just about 10%, resulting in sales of $576,551 and $622,575, respectively. direct expenses are $304,136 for year one, $327,694 year two, and $353,326 year three. The results for the scratch three years of operation are net income of $36,521 for the first year, $42,356 for the endorsement year, and $47,819 for year three. Control Dot. L will continually adjudicate the marketing environment, particularly the economic environment, due to the economic downturn, and the warlike environment. Further, in congeneric to the specialized manoeuvre undertaken by Dot. L for the 36 month period, each will be delegate a psyche who will be prudent for the advantage of the tactic, as well as a specific final polish up date.Tactic function examine date Promotions to focus on increase product and core product merchandise omnibus whitethorn 2010 benefits destine price discounts and rollout strategy to clients cook newssheet an d consume process for it to be counseling squad Aug 2010 distributed monthly more than Direct-response publicise in video merchandising director kinfolk 2010 consume selling short-term readjustment recommendations essay for distributors with which to form path gross revenue conductor Jun 2011 partnerships . pass business to more location merchandise four-in-hand Mar 2012 line of merchandise autobus Nov 2012 gross sales conductor Jan 2013 Conclusion This report sets out the marketing plan for Dot. L in Australia. It was distinguishable that, Dot. L aims to be the cafe have own style and burnish in Australia. In the void of the city, Dot. L can bring you the ease of a precious. The marketing strategy was explored, including each of the marketing mix areas, and tactics were recommended relating to direct-response an promotions, price discounts, and find channel partnerships.It is believed that there is probability for Dot. L to strengthened own brand culture and expand in cafe industrys marketplace. It is, therefore, this marketing plan can assist Dot. L product in the marketplace. reference book list Acta (2008). Australian coffee bean STATS.Retrieved whitethorn 16, 2010 from http//www. acta. org. au/article. php? a=2 Hofmann (2008). medical specialist coffee shops in Australia see ready expansion. Retrieved whitethorn 17, 2010 from http//www. franchiseek. com/Market_Trends_ coffee bean_Shops_Australia_0706. htm Jellie (2006). chocolate by numbers.Retrieved whitethorn 17, 2010 from http//www. smh. com. au/news/good-living/coffee-by-numbers/2006/07/17/115298845 5398. hypertext markup language NewYork well-manneredLibertiesUnion(2006),legislativememorandaCyber-cafeRestrictions Retrieved whitethorn 17, 2010 from http//www. nyclu. org/content/legislative-memo-cyber-caf%C3%A9-restrictions-2006 Rodnin(2007),Motherboardmakersmaybe touchby cyberspacecaferestrictionsinChina,Retrieved may 17, 2010 from http//www. vaosoft . com/ fabrication/index. php? showtopic=441&pelvic inflammatory disease=612&mode= wander&show=&st=0 Shaun Weston (2010).Australian love coffee. Retrieved may 15, 2010, from http//www. foodbev. com/report/australians-love-coffee Trading Room (2008). Australia a nation of coffee drinkers. Retrieved may 17, 2010 from http//www. tradingroom. com. au/apps/view_article. ac? articleId=1196615 Wong (2010). Aussie cafe culture accounts for biggest growth in coffee. Retrieved may 17, 2010 from http//www. ausfoodnews. com. au/2010/03/04/aussie-cafe-culture-accounts-for-biggest-growth-in-coffee. hypertext mark-up language concomitant 1 The Questionnaire of the Coffee Market.This is a marketing research of the style, habits and opinions of coffee in your day-by-day life. dent 1 canonic individualalised learning 1. What is your sexual urge? A male person B egg-producing(prenominal) 2. What is your age? A 18-25 B 26-30 C 30-40 D above 40 3. What is your line of work? A Students B business organization men C Employee D Others 4. atomic number 18 you unify or unmarried? A hook up with B wholeness 5. What is your familys size? A 1-2 person B 3-5 person C 6-8 person D above 8 person theatrical role 2 6. Where can you get the information about coffee? A network B cartridge holder/ report C TV D scratch advert E Others 7.Where are you unremarkably buy the coffee product? A Supermarket B network C Coffee shop D Others 8. How offen do you drink coffee? A every day B 3-4 times per week C at a time a week D neer 9. Where do you usually drink coffee? A coffee bar B At home C At office D At campus E Others 10. What kind of coffee would you like? A Latte B Espresso C Cappuccino D mocha coffee E Other specialty drinks 11. How much of a cup of coffee is delightful for you? A $2-3 /cup B $3-5/cup C $5-8/cup D $8-10/cup E supra $10/cup give thanks you for your interest